The Independent republishes an article on AI and advertising

Written By Carlos Diaz Ruiz
Screen of The Independent, featuring an article on AI chatbots and advertisements written by Carlos Diaz Ruiz

The Independent published an article titled: AI Chatbots are introducing advertisements. Can they influence the answers you get?, written by Carlos Diaz Ruiz, Broderick Turner, Erick Mas, and Zeynep Arsel.

The article is based on the following paper:

Carlos Diaz Ruiz et al, Advertising in AI Models: How the Zero-Click Internet Threatens Free Markets and Free Speech, Journal of Public Policy & Marketing (2026). DOI: 10.1177/07439156261436399

Carlos Diaz Ruiz
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