Carlos Diaz Ruiz spoke with Aurélia Abdelbost at France 24 about the lucrative advertising market that profits from the circulation of disinformation on social media.

Why do polarizing narratives jump from fringe online spaces into mainstream debate? Social Media echo chambers are highly effective for influence operations, but existing academic research has found mixed evidence on whether they even exist.

Dr Diaz Ruiz spoke about the emerging threat of agentic disinformation, including the risk of embedding current digital advertising (mal)practices in AI environments. Beltsazar Krisetya presented a Southeast Asian perspective on the extent to which governments in the region regulated the advertising supply chains.

JMM Special Issue Call for Papers on “The Disinformation Economy: Digital Markets of Influence, Conflict, and Polarization.”

Guest Editors: Carlos Diaz Ruiz, Hanken School of Economics, Sofia Ulver, Lund University & James Pamment, Psychological Defense Research Institute, Lund University