Welcome
A blog by Dr. Diaz Ruiz
Disinformation circulates through grudges that can’t be disproven: Research Summary
Disinformation circulates through identity-led grudges that can’t be disproven
Unconventional luxury brand collaborations are everywhere. What is the appeal?
Luxury brands are partnering with street brands, cartoons, and video games. Why? In our latest piece, Angela Cruz and I explored why unconventional luxury brand collaborations appeal to young Asian consumers, who are the engine driving demand for luxury consumer goods.
Dr. Diaz Ruiz was named in Insight250, 2022
Dr. Carlos Diaz Ruiz is named in the 2022 Insight250 list presented by the European Society of Market Research (ESOMAR) and mTAB
Research Summary: Market Bifurcations
A summary of the research paper on market bifurcations published in the Journal of Business Research (2021). The article shows that innovation comes not only from firms; consumers can also innovate and shape markets