My interview with France 24 on the lucrative advertising market behind disinformation

I spoke with Aurélia Abdelbost at France 24 about the lucrative advertising market that profits from the circulation of disinformation to large online audiences.

The conversation examines the economic dimension of the phenomenon: behind incendiary content are often actors whose motivations are primarily financial, profiting from the engagement polarizing content generates.

Rather than treating fake news only as a problem of false information, the piece approaches it as the predictable outcome of a market system that optimizes for engagement. This means looking at the actors who produce and circulate misleading content, the incentives that reward visibility and engagement, and the digital infrastructures that allow sensationalist content to become profitable.

Thanks to Aurélia Abdelbost and “Les Observateurs” at France 24 for the invitation.

You can read the article at: “Derrière les fake news aux millions de vues, un marché lucratif” — France 24, or watch the video below: